Byline Craig Morgan NZCS, MBA (Hons), PMP, goBalto, Inc.
The connection between sponsors and contract research organizations (CROs) is strengthening as outsourcing continues to be a clinical trial mainstay. Making the relationship between the sponsor and the CRO as productive as possible means acknowledging the ongoing transition away from tactical projects and toward strategic partnerships, with both stakeholders having a vested interest. This transition is taking many forms, but generally involves complexities, such as shared decision making, delivery of broad cross-study solutions, performance assessments, and shared risk and reward structures. At the core is a desire to build a collaborative long lasting partnership, which requires open and transparent communications, fostering a foundation of trust and commitment.