5 Common Barriers To Harmonized Real World Data (RWD)
By Bruce Capobianco, Senior Director, Technology, Real World Evidence Strategy & Analytics
Advances in technology, from the massive storage and computing options now available through cloud computing to advances in algorithmic processing, have empowered organisations to consider secondary RWD sources as viable options for evidence generation across a wide spectrum of use cases. Within the last few years, the exploration and practical use of secondary data has grown exponentially and is now fuelling a new wave of digital disruption.
New insights we never thought possible are now becoming achievable. The challenge presented with this new era of data use sees unprepared organisations spending massive amounts on secondary data for specific one-off use cases, without thought to how those data may be harmonised across the organization, which results in large scale data silos throughout the enterprise. Data silos bring an inherent inefficiency and create roadblocks to achieving the desired success.
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