By Melissa Newara, eSource Subject Matter Expert, Medrio
Now, more than ever, sponsors and CROs need to prioritize including patient engagement in their study builds from the ground-up. This involves defining processes to remove barriers for access, increasing awareness and education for clinical trials, and creating effective exchanges between patients and their clinicians.
Experts continue to find that patient-centric trials recruit eligible participants in half the time of traditional trials and are 20% more likely to go to launch.1 But effective, sustainable patient engagement goes beyond single-focused solutions for recruitment and retention. Sponsors and CROs must put themselves into the mindsets of their patients and find ways to incorporate their needs into the entire clinical trial lifecycle.