Datasheet | October 27, 2022

Speed Your Clinical Trial By Transforming Your Patient Recruitment

GettyImages-1367871743 patient centricity

IQVIA Direct-to-Patient Recruitment offers a recruitment strategy that eliminates obstacles that add time, cost, and uncertainty to current recruiting efforts. The combination of our data-driven insights and study-specific engagement strategy makes it possible for us to find both site-based patients and directly identified participants outside of the site’s known population using hyper-targeted outreach campaigns.

Our multi-channel campaigns are optimized across all media in real time. They include social media, digital search targeting, database outreach, and our therapeutic health network, which includes patient communities, lab, pharmacy, and biomarker partners. Combining our unique data modeling capability with our optimized marketing approach enables us to quickly refine our targeting to ensure we are delivering the right message to the right patient at the right time.

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