Case Study

Sponsor Revamps Clinical Trials Website, Sees 13% Conversion Rate

Source: TrialScope
Working at Laptop Outside

With increased scrutiny from regulatory agencies, advocacy groups and the public for clinical trial transparency, sponsors are feeling the pressure to ramp up efforts to make their studies more accessible.

One Top 20 industry sponsor with over 950 clinical trials realized that, in order to not only meet but exceed the public’s expectations, it needed to revamp its existing clinical trials website.

Like many organizations of its size, this sponsor is fully committed to transparency. That commitment was reinforced in writing, with a policy stating a commitment to sharing information about clinical studies and their results to participants and researchers alike.

The sponsor put that policy into action via a dedicated clinical trials website to help patients, caregivers and healthcare providers find relevant, authoritative trial information, enabling them to make informed decisions.