Newsletter | August 3, 2011

8.3.11 -- Trial Recruitment Without 'Trial And Error'

Clinical Leader
Trial Recruitment Without 'Trial And Error'
By Michel Denarie, IMS Health

For the past 10 years, pharmaceutical marketers have been using comprehensive, secondary databases and sophisticated analytics to reach the right physicians with the right educational messages. That same information and analytical approach can be used just as effectively to help clinical research organizations (CROs) select investigators and reach the right potential subjects for clinical studies.
Read more.

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Product Of The Week

Contract Packaging: Stickpack Uni-Dose Packing
Stickpack uni-dose packing, globally accepted for its accuracy, convenience and cost-savings, is now available in North America from Ropack. A 15,000-square-foot, Class 100000, dedicated facility ensures a controlled production environment for your contract packaging needs. Read more.

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