Article | January 30, 2023

Is Your CRO's 2023 Growth Limited By These Four Myths?

Source: Medrio

By Nicole Latimer, CEO

GettyImages-1134462016 CRO agility

As Medrio’s CEO, I engage with hundreds of CROs, sponsors, and site representatives each month and have noticed a few common misconceptions that many contract research organizations (CROs) share regarding the role of eClinical technology that can hold them back from providing truly excellent support for their sponsors.

The truth is that eClinical technology is frequently misinterpreted as a replacement for CRO support when – in actuality – the right eClinical technologies augment the work of a CRO. In fact, CROs can leverage eClinical technology to more effectively differentiate themselves in the crowded marketplace and provide sponsors with better clinical trial support.

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