Social Media And Clinical Trials: Are We Ready?

By Dave Rosa, AxxiTRIALS

A key success factor for any clinical trial is the management of the investigator sites, starting with site recruitment all the way through site closeout. And with one-third of trial sites failing to recruit even a single patient, encouraging the sites to begin enrollment and maintain a focus on YOUR trial has to become a primary focus. Traditional activities to stimulate site activity/enrollment, like email blasts, mass fax campaigns, and repeated telephone calls are labor intensive and largely ineffective.