Ten Reasons To Plan Early And Conduct Postmarketing Research

Manufacturers of biopharmaceutical products and medical devices understand that the regulatory approval of their product will bring postmarketing challenges, requiring strategic and innovative solutions for continued surveillance of product safety and for demonstrating value and effectiveness based on real world evidence. 

It is important that such evidence requirements are well understood and a strategic evidence gathering plan is in place even before product approval. UBC has compiled a list of reasons to begin planning pre-marketing and to conduct postmarketing research with the aim of demonstrating product value.