ARTICLES BY BARBARA LOPEZ KUNZ

• What’s Next In Patient Engagement?

  Patients have an irrefutable role in shaping the care they need. We have come a long way since the days when the idea of involving patients in healthcare product development was controversial, if not unheard of. In recent years, the healthcare ecosystem, and the role patients play in it, has evolved in a promising direction, leading to a much deeper understanding of the impact the patient voice can and should have in healthcare.

• Trial Return On Engagement: Quantifying Benefits Of Patient-Centric Initiatives

  Return on investment (ROI) is a key metric for business performance, and well-functioning organizations typically bring their stakeholders high ROI.  The “return on” concept can also be applied in measuring how well organizations engage with their customers.