A High Unmet Need That No One Wanted To Talk About

What do you do when patients are too embarrassed to talk about what’s wrong with them? It was a trial for fecal incontinence, and patients wanted help – they just didn’t want to admit it. We needed a new outreach and recruitment process, so we tried radio, outdoor, and subway. We rigorously tracked what worked and what didn’t. Finally, it struck us.

A little privacy, please

Recruiting “hidden” patient groups for rare disease studies is always challenging, and flexibility is the only constant. Traditional media outreach didn’t yield the recruitment levels we needed, so we experimented and found that success depended our becoming a thoroughly modern media company as well as a flexible, open-to-anything CRO.