News Feature | June 26, 2014

BBK Worldwide And Japanese CRO CROèe Form New Company BBK + CROèe

By Cyndi Root

BBK Worldwide and CROèe have announced a plan to start a new company called BBK + CROèe. The two contract research organization companies have been collaborating on BBK’s Patient Recruitment Global Alliance, a multinational patient recruitment network. The new company will be based in the U.S. and will facilitate pharmaceutical companies in engaging with the Japanese market and regulatory environment.

Bonnie A. Brescia, BBK's Founding Principal, said, “CROèe has long shared our commitment to ensuring that all teams within drug development have seamless access to the enrollment data and metrics they need to drive efficiencies.” Kiyoshi Aoyagi , President, BBK + CROèe, said, “We look forward to broadening our reach here in the US, and to working with BBK in this new capacity to help pharmaceutical and biotech companies conduct more efficient clinical research worldwide."

BBK + CROèe Company

BBK is a CRO focused on global patient recruitment and CROèe will complement its services with operational and local expertise in Japan. The new entity will provide cultural assistance to pharmaceutical companies, guide marketing efforts, and help navigate regulatory agencies. BBK + CROèe will hire sales personnel to support growth and continue working on the technological infrastructure, proactive contingency action planning, access to real-time data tracking, and interfaces for Japanese-speaking audiences.


BBK + CROèe will use BBK’s TrialCentralNetSM (TCN) recruitment platform and CROèe's iPass system, a secure transmission system to transfer patient information to clinical sites. The portal will be operational at the end of June and the company will continue to upgrade systems.

Patient Recruitment Global Alliance

The new company grew out of CROèe’s participation in BKK’s Patient Recruitment Global Alliance. Other members include Jsure from China, QuoMedic from Germany, and Southern Star Research from Australia. The alliance was established more than ten years ago to meet the demand for country-specific resources. It also provides a novel process called adaptive recruitment, which allows decision makers a way to use data to respond appropriately to changing conditions, especially in a threatened landscape.