Behind The Scenes: In-House vs. Outsourced Clinical Trial Websites

A sponsor’s clinical trial website should be about more than just recruitment, says Liz Beatty. It should educate patients. It should be about patient engagement. It should help patients throughout the clinical trial journey – before, during and after. And it should offer content not just for patients but for caregivers, physicians, researchers, and the general public.

Beatty, a digital health adviser and independent consultant, knows firsthand what it takes to develop and maintain a sponsor’s dedicated clinical trials website. She worked at Bristol-Myers Squibb for 16 years, most recently as Director of Digital Clinical Trials.

Beatty has been working with TrialScope since January to help shape new features and product roadmaps for TrialScope Engage. This transparency and health literacy solution enables sponsors to communicate study information with the public via dedicated clinical trial websites.