By Katie Lewis, Regional Director, TransPerfect Life Sciences
For Medical Information (MI) departments, the most important pillar of driving a positive customer experience is content, namely how the company uses information to accurately and concisely provide responses to their customers. MI departments used to be able to rely on delivering this information via phone, but in the past decade, the channels through which information is delivered have evolved. To provide a meaningful experience, companies must now look at how they can provide information via websites, chatbots, apps, emails, videos, and more. The abundance of new channels and the pressure to provide quality information faster is a challenge for any company. When you add on the requirement to do this in other languages, paired with budgetary restrictions in our current climate, this can be even more daunting.
Luckily, many efficiencies can be gained by leveraging technology and AI to manage the full content lifecycle—from creation to translation to multichannel distribution. Here are some ways to bring efficiencies to your MI content processes immediately while ensuring better and faster content delivery for customers: