Busting Through Patient Recruitment Barriers

Today’s patient recruitment landscape brings challenges that conventional approaches can no longer solve on their own. To help teams navigate these obstacles, Citeline recently hosted a three-part webinar series packed with practical guidance for strengthening recruitment efforts and improving outcomes.

In “From Cautious to Committed: How Patient Education & Engagement Drive Trial Participation,” Carley McCobb, Associate Director, Patient Engagement & Recruitment at Citeline, said there are many reasons a patient may hesitate to participate in a clinical trial despite the promise of an innovative therapy.

“We hear fears of side effects, worries about being ‘guinea pigs’ in the industry, and the confusion about what participation actually looks like,” McCobb said. “Then you add in some practical barriers like the distance to the nearest site, the time commitment it might take, or even confusing eligibility criteria, and it’s really no surprise that enrollment suffers.”

Across this series, experts discuss how building patient understanding and trust boosts participation, how data and technology can enable more precise and effective recruitment strategies, and how organizations can scale their success through real-time patient identification paired with steady, thoughtful enrollment support.