Capturing The Attention Of Investors: Create A Compelling Value Story

Finding a promising lead drug candidate is an important moment to celebrate; it's the initial step on the route to market and to improving patient outcomes. However, it is just the beginning. The next step – drug development – is your opportunity to learn about your drug’s clinical profile in patients. It will also showcase to investors that your drug candidate has the potential to meet patients’ unmet needs and see success in the market.

Embarking on a drug development program is lengthy and costly, and emerging biopharma companies need to get their candidate on a development path offering the highest opportunity for success: to generate the right data at the right time, attracting investors and continuing that momentum through clinical development.

The first task is creating a product value and vision. Explore 3 key components to creating a compelling value story.