Article | September 22, 2025

6 Clinical Trial Patient Retention Tips And Strategies

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Successful clinical research relies heavily on effective patient recruitment, engagement, and retention to prevent costly delays and facilitate broader access to innovative treatments. Common challenges to patient retention include logistical barriers, fear of procedures and side effects, and insufficient support from healthcare providers and family. Examine the critical issue of patient retention in clinical trials, highlighting alarming statistics that show high rates of trial delays, premature terminations, and participant dropouts.

The six practical strategies covered in this article help contract research organizations (CROs), biopharma companies, and clinical trial staff improve retention. These six tactics include streamlined communication, personalized patient support, community building and recognition, technology leverage, building trust and transparency, and continuous patient feedback monitoring. Combined with advanced digital recruitment technologies like those offered by AutoCruitment, these strategies are key to enhancing patient adherence and ensuring clinical trials reach meaningful conclusions and broader patient impact.

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