Community Engagement vs. Digital Engagement For Higher Participant Enrollment

In a recent obesity study, EmVenio's strategic use of community engagement proved to be a powerful tool for recruiting participants. By actively involving local communities, EmVenio was able to not only meet enrollment goals but also ensure a higher attendance rate among those who joined.

Compared to traditional digital and social marketing methods, community engagement initiatives resulted in significantly fewer no-shows. Participants recruited through community events were more likely to follow through on their initial appointments, demonstrating the effectiveness of this approach in building trust and fostering a sense of commitment.

This case study highlights the importance of tailoring recruitment strategies to specific populations and leveraging diverse channels to reach potential participants. By prioritizing community engagement, EmVenio has shown that it is possible to achieve higher enrollment rates and ultimately improve the success of clinical research studies.