Connecting With Diverse Patients: How Call Centers Can Improve Patient Recruitment And Retention

Do you recruit patients for clinical trials? If the answer is yes, then how do you reach potential participants? Through emails? Ads on the radio? Do you call someone and see if they are interested?

There are many different ways patients are recruited for clinical trials: in addition to the methods already mentioned, social media, conversations with healthcare providers, and even direct mailers are all well-established ways to connect with prospective clinical trial participants. Regardless of the medium used to recruit patients, one thing is certain: when a patient is pre-screened for a clinical trial, it is imperative that they are provided with the appropriate resources to address their questions or concerns quickly. Call centers can be a great resource for patients not only in the recruiting process but also throughout the clinical trial.