Considerations For Clinical Trial Patient Engagement And Retention

By Scott Connor, VP of Marketing, Acurian

Keeping patients in clinical trials, always recognized as a need among sponsors, has historically been addressed with chotchkies and patient offerings like “frequent flyer” programs, thank you notes, and teddy bears. Recently, however, the continuing decline in retention rates is emerging as a much more widely recognized and deepening concern, transforming retention from luxury to necessity.