Data-Driven Site Selection Aids Accelerated Study Start-Up

By Otis Johnson and Helen Yeardley, ICON Clinical Research Services

There is an increasing demand from sponsors for technology and data-driven solutions to improve site selection, study start-up and patient recruitment.

With the explosion of data and improvements in analytical techniques, including emerging technologies that incorporate machine learning and artificial intelligence (AI), sponsors are also demanding greater transparency about how these processes are carried out. This article examines how effective these approaches have been and what the potential opportunities are going forward.