Driving Patient Engagement In Medicine Development And Decision-Making: Challenges And Opportunities

The need for integrating patient engagement strategies early in the medicine development process has sparked widespread discussion in the pharmaceutical industry and beyond. This shift toward patient-centric, patient-empowered healthcare and decision-making has highlighted gaps in the current process, where patients are the lowest in the chain of command during drug development. Now, experts are turning to patient input earlier in the process, gaining an understanding of their journeys and experiences in the pursuit of more effective care and reduced inefficiencies.