Educating Globally Diverse Populations Through Innovative Branding & Representative Visuals

With no cure currently available for Nonobstructive Hypertrophic Cardiomyopathy (nHCM), a major pharmaceutical company launched a global clinical trial to address this critical unmet need. Recognizing that a universal recruitment approach would not resonate with the diverse patient populations they aimed to engage, the company partnered with Jumo Health to create a culturally tailored recruitment campaign.

Jumo Health developed a comprehensive curriculum in both digital and print formats, designed to resonate with each community targeted by the study. The materials featured regionally specific imagery and were translated into 10 languages, making it easier for participants to connect with and understand the information. This customized educational approach significantly enhanced recruitment and retention efforts, helping to ensure a more inclusive trial.