Elevating Diverse Patient Voices To Inspire Clinical Trial Participation

Explore the innovative approach taken by Merck & Co. to address the underrepresentation of minority communities in clinical trials through digital storytelling. Recognizing the historical mistrust and barriers to information access, Merck partnered with Jumo Health to create engaging, relatable video content featuring diverse former clinical trial participants.

By sharing personal narratives and fostering discussions through moderated roundtables, the initiative aimed to build trust and credibility within Hispanic, African American, and Asian communities. The outcomes were significant, including enhanced community engagement, the establishment of a reusable library of patient-focused videos, and recognition through multiple awards for promoting health equity.