Article | August 18, 2025

Evaluating Patient Recruitment Partners When Enrollment Isn't Going To Plan

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Timely and effective patient recruitment remains one of the greatest challenges in clinical research, with missed enrollment targets often necessitating rescue strategies. Success depends on optimizing time, ensuring patient quality, and providing sustained engagement support. Technology-enabled recruitment approaches are transforming this process by accelerating study startup, improving participant identification, and reducing site burden.

Direct-to-patient digital outreach engages individuals already motivated to explore clinical trial participation, while advanced Electronic Medical Record (EMR) integration enables real-time verification of medical histories. These AI-powered tools streamline eligibility screening and help prioritize the most suitable candidates. Beyond recruitment, technology also facilitates engagement by offering sites and patients ongoing support and real-time visibility into enrollment progress. This alleviates site workload, minimizes screen failures, and enhances retention throughout the enrollment funnel. By partnering with vendors that combine digital recruitment strategies with intelligent EMR integration and patient engagement platforms, biopharmaceutical organizations can close enrollment gaps more effectively. Leveraging these innovations not only improves recruitment speed and precision but also supports on-time study completion, ultimately accelerating the delivery of new therapies to patients.

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