Fixing The Patient Recruitment 'Leaky Funnel': Blending Data With A Patient- And Site-Centric Approach To Address The Challenge

By Ben Quartley, Covance

Most people in our industry are familiar with the “Leaky Funnel” analogy that describes the model where we approach a large number of patients for inclusion in a study, but they leak out of the pipe at every juncture. The loss of patients through planning, screening, and execution of the study is not only costly, but it can also significantly delay or even prevent the successful execution of an otherwise valid study.

Covance recognizes this specific challenge as an opportunity for us to address using our substantial, differentiated assets and capabilities. Specifically, we see our unparalleled data, modeling/analytics, and patient insights as being key to reducing the leaks in this pipe. More than just bringing these capabilities to bear in a siloed approach, we believe that the real solution comes from blending all these capabilities for an approach that is both site-centric and patient-centric — the whole being greater than the sum of the parts.

Let’s consider how combinations of data, analytics, and deep patient insights can address specific leaks in the pipe.