By Darcy Grabenstein, Senior Manager of Content Marketing Strategy, TrialScope
To many patients and caregivers, searching for clinical trials is a painstaking process. On top of that, medicalese is like a foreign language to them. Why make the process even more complicated by failing to translate your clinical trial information?
This is particularly important for online communications. Statistics show that 80% of consumers use the internet to search for healthcare information online. And 45% of trial seekers start their search online.
According to an article in the Harvard Business Review, nine out of 10 internet users said that, when given a choice of languages, they always visited a website in their own language. Nearly one in five Europeans (19 percent) said they never browse in a language other than their own.
English is spoken by 1.7 billion people around the world. But statistics show that only 4.73 percent of the world’s total population of the world’s population are native speakers of this “universal language.” If you conduct global clinical trials and your online information is in English only, you are missing out on a huge opportunity to promote your studies.