Frame The Future: 3 Ways To Transform eCOA

Kyle Hogan, Executive Vice President, Strategy, Datacubed Health

The COVID-19 pandemic created tectonic shifts across industries – including clinical trials. The inability to rely on traditional face-to-face interactions and paper-based processes propelled trials into the digital age. Industry thought leaders seem to agree that there’s no going back. (The sentiment even has a hashtag: #NoGoingBack.) And yet, I believe that this rallying cry misses more critical opportunities. It’s not just about refusing to return to old ways of operating or insisting that we be “better” at doing the same things. 

This is our chance to frame the future. 

How do we want to transform electronic clinical outcome assessments (eCOAs) – including electronic patient-reported outcomes (ePROs) – to drive better patient engagement in the short, mid and long term? There are many possible answers to that question. For the purposes of this post, I’d like to focus on three opportunities to frame the future.