From Friction To Partnership: What It Really Takes To Become The Sponsor of Choice

Sponsors depend on sites to recruit patients, execute protocols, and collect high-quality data. But too often, that relationship is filtered through layers of delegation, creating startup delays, missed recruitment targets, and site frustration that may never fully reach the sponsor.

In this candid panel discussion, research lead Christy Walters of Duke, principal investigator Dr. Julius Wilder of Duke, and former sponsor-side CRA turned site advocate Zina Sarif of Yendou join Collier Wright of TruTechnologies to discuss what makes sites want to work with a sponsor and what can get in the way.

Together, they explore how stronger sponsor-site relationships can improve startup, recruitment, and trial execution by building trust earlier, clarifying expectations, and giving sites the support they need to succeed.