From Transactional To Transformative: Improving The Patient Experience In Clinical Research

By Mike Stratton, President, CSSi

To accommodate more diverse and inclusive clinical trials, key stakeholders across the clinical trial industry – sponsors, CROs, sites, and vendors – must collaborate to improve patient engagement, experience, and retention. With limited budgets and overburdened teams, patient experience can often fall by the wayside, leading patients to abandon trials which results in elongated trial timelines. To help mitigate this risk, clinical trial teams must prioritize the patient experience across every stage of trial design.

This starts with building a more effective and empathetic approach to patient recruitment and enrollment. While traditional digital recruitment strategies are effective for large-scale trials, specialized trials with highly-specific patient populations call for a more diversified and targeted recruitment approach. If you are looking to improve your patient recruitment strategy, consider the benefits of leveraging a more patient-centric model from the outset. Download the full article to explore the key components of a patient-centric recruitment strategy.