Health Startup Gets $15 Million In Funding
The healthcare industry is turning to analytics
In an effort to become more efficient, the healthcare industry is starting to turn to analytics and big data companies who can help them sort through the millions of pieces of data that they have to keep track of on a daily basis. The healthcare industry has long been more resistant to analytics than other industries, but as businesses are proving its success in making them more efficient and profitable, the healthcare industry is starting to catch on as well. A host of new startup companies are popping up in the healthcare industry, and they are getting funding to find new analytic solutions to healthcare problems.
The health analytics company Zephyr has picked up $15 Million in funding
The health startup Zephyr is one of those companies that has emerged as potential business partner of many hospitals and health centers across the United States. Zephyr works by mapping out specific healthcare facilities, as well as their interest in particular drugs. That helps connect doctors with drug distributors and manufacturers in a more direct manner—one which is more efficient and will help not only to drive sales, but connect drugs with patients who actually need them. Zephyr’s technology has a number of different applications, but they’ve stated that they are committed to remaining in the life sciences industry.
Is analytics the future of healthcare?
The healthcare industry has been notoriously slow to adapt to new technology, but as analytics becomes more proven, companies will start to incorporate portions of the analytic technology into their business model. Analytics companies eventually see themselves right in the office with doctors, helping them to find specific drugs for patients and complex patterns in symptoms. It would make health startups like Zephyr an attractive investment indeed.
Source:
http://venturebeat.com/2014/01/08/as-zephyr-health-brings-data-analytics-to-life-sciences-it-picks-up-15m/