By Mike Wenger, Vice President of Patient Engagement, Informa Pharma Intelligence
Patient advocacy groups serve a variety of functions: They raise awareness about diseases and issues; they advocate for patients and lobby for healthcare reforms; and they provide a community of support for patients and caregivers. While these roles greatly impact both patients and the pharmaceutical industry as a whole, perhaps their most important role is that of educating their constituents, particularly when it comes to clinical trials. Communication is key.
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