How Life Sciences Companies Can Detect Adverse Events On Social Media

Pharmaceutical companies have historically relied on email correspondences, company websites, and physician hotlines as adverse event reporting channels.

However, the incredibly high usage of social media means it is no longer a channel that can be ignored.

Although safety departments haven’t utilized these channels before, social media has become a source for post-marketing safety information.

So what caused this change, and what can we expect moving forward?