How Medical Affairs Teams Can Advocate For Patient-Centric Healthcare

For more than two decades, the industry has discussed and explored better ways to achieve patient-centered care. In a 2012 article at Health Affairs, James Rickert listed some of the fundamental tenets of patient-centered care:

• A patient’s experience of how well their providers met their needs correlates strongly with patient satisfaction as to outcomes of care. Seeking patient feedback is thus essential to creating patient-centered processes.
• Provider-patient relationships have a profound impact both on treatment outcomes and patient satisfaction.
• Effective communication, empathy, and a partnership between provider and patient can improve outcomes, increase patient satisfaction, and lower costs.

Despite attempts to integrate patient-centered approaches into clinical trial best practices, the industry is still not well-correlated to patients’ experiences. In continuously improving, learn to identify communication gaps, analyze data, and provide the leadership necessary to create a patient-centric approach that addresses these goals.