How To Differentiate Your CRO In Today's Market

By Rod McGlashing, Data Science Subject Matter Expert at Medrio

Clinical Research Organizations (CROs) play a key role in drug discovery and development, as sponsors increasingly look outside their organizations to manage clinical trial activities and reduce costs and timelines. However, a CRO looking to set itself apart from the competition will require finding innovative and intuitive solutions that help meet the sponsors’ needs. This is especially true when trying to differentiate themselves in the eyes of prospective sponsors or leverage differentiators — such as expertise in key therapeutic areas — that no longer resonate with sponsors today.

What steps can be taken to help a customer determine if a Ph.D. from one university is better than another? Do customers see a meaningful difference between conducting 300 or 500 oncology studies? Learn how a more holistic approach beyond therapeutic expertise can highlight a CRO’s ability to meet a more comprehensive range of requirements.