How To Drive Stronger Sponsor-Site Partnerships

Karri Venn of SCRS discussed the value of deep partnerships, referencing a Sanofi initiative (SMILE) that trusted sites with protocol input and offered maximum budgets without negotiation. She emphasized how tailored support — like community engagement or AI tools for EMR systems — varied depending on the site structure. Sites that under-deliver after overpromising damage trust, so reliability and understanding how each site operates are crucial to forming lasting sponsor relationships.