How To Empower Medical Science Liaisons With Data, And Why You Should

In the life sciences and biopharmaceutical industries, medical science liaisons (MSLs) have several touch points across the healthcare field. Because of this, they are always striving to learn about new products and communicate trends with healthcare providers and key opinion leaders. Then, they try to marry those two worlds together.

“The information highway runs both ways,” says Debarati Banik, product application specialist at Thermo Fisher Scientific. “Medical affairs professionals not only serve the purpose of disseminating information on behalf of the industry but also gather and present information back to the industry in a comprehensive manner, be it in the form of competitive intelligence or end-user feedback.”

While this job can be daunting, there is an increasingly powerful tool that MSLs can take advantage of when connecting pharmaceutical companies with medical care providers: data. Data can provide insights into different healthcare worlds and guide medical science liaisons through their communication strategies. Here is why MSLs need data and how it can empower their efforts.