How To Integrate Patient Voice Into Your Clinical Trial

By Todd Harnett, Head Of North America Delivery

Ensuring clinical trials are truly patient-centered is critical for the life sciences field. While the intention to incorporate patient input and feedback can be seen throughout the industry, clinical research studies often don’t rise to this challenge in practice, even though there is ample opportunity to better incorporate patient voice throughout a trial. Sponsors and CRO’s should take the first step to identify individual needs and find a common thread that can align an entire patient group. In turn, messaging, recruitment, study design and protocol mandates can all be adjusted with the patient voice in mind and for optimal trial success.