How To Measure Patient Experience In Clinical Studies: Driving Retention, Timelines And ROI

While most agree that patient experience is essential, few can demonstrate its tangible impact. In today’s clinical trial environment — where equity, access, and retention are under growing scrutiny — true patient-centricity has evolved from a value statement into a competitive necessity.

The challenge lies in measurement. Without a structured approach to quantify its outcomes, patient experience is often dismissed as subjective rather than seen as a proven performance driver.

This presentation introduces how Patient Experience Organizations (PXOs) translate engagement into measurable business value. By connecting patient insights to ROI through behavioral data, real-time dashboards, and operational metrics, PXOs show that experience can be managed with the same rigor as any other key performance area.

PXOs move beyond improving satisfaction; they embed experience-driven design across recruitment, enrollment, and retention. Using behavioral diagnostics, digital engagement tracking, and activation modeling, they deliver visibility into where participation succeeds and where it falters. These insights empower sponsors and CROs to optimize studies, forecast more accurately, ease site workloads, and minimize recruitment risk.

This session provides a clear roadmap for transforming patient experience from an abstract ideal into a measurable engine for growth. Viewers will learn how maturity assessment, friction mapping, and business value modeling can turn intention into impact — and demonstrate that patient experience isn’t just meaningful, it’s measurable.