According to the FDA, real-world data (RWD) is playing an increasingly important role throughout the healthcare and life sciences industries. RWD is any data relating to patient health status and/or the delivery of health care services. This data is collected from numerous sources including electronic health records, U.S. insurance claims, product and disease registries and, more recently, patient generated data either through self reporting methods or wearable/app data collection.
In the clinical trial space, RWD helps support research design, protocol and patient engagement goals. Perhaps the most immediate way clinical research leaders can harness the power of RWD is as a tool for optimized patient recruitment.