Humans And AI Join Forces

Anyone who remembers 2001: A Space Odyssey, or Blade Runner, or iRobot has seen a glimpse of the digital revolution occurring in the life sciences industry (minus the robot uprisings). Artificial Intelligence (AI) is now being deployed to work side by side with humans, providing rapid access to information and answers to questions so humans can be free to focus on more value-added tasks.

These trends are transforming the way medical information (MI) teams function.

The current generation of MI technologies use AI and natural language processing (NLP) to interpret and respond to even the most complex questions from healthcare professionals and patients alike. They can instantly search databases to generate the correct response, and they use language that feels almost human, bringing a customer-centric experience to every interaction.

But some life sciences decision-makers are still uncertain about how these solutions fit into their broader MI environment, and how to make the business case for adding them to the mix.

To tackle these topics, we recently sat down with Simon Johns, director of Medical Information and Marketed Product Safety at IQVIA, and Richard Marcil, Chief Customer Officer at conversationHEALTH to discuss how MI teams are embracing an integrated artificial intelligence and human future. Here’s what they had to say.