Increasing Patient Engagement Through Thoughtful Copay Program Design

In 2023, Indivior, a pharmaceutical company specializing in treatments for opioid use disorder (OUD), partnered with Cencora to modernize their patient support materials. The goal was to develop more engaging and empathetic content that would resonate better with both patients and healthcare providers. Indivior approached Cencora seeking assistance to improve patient engagement, increase utilization of their copay support program and enhance the emotional connection that resonates with patients and providers.

This case study delves into the collaborative process between Indivior and Cencora, highlighting the challenges faced, creative solutions implemented, and the significant impact of the redesigned materials