Insights That Improve Patient Centricity, Diversity, Inclusion And Retention

By Kelly Franchetti, Senior Vice President, Global Head Patient Insights and Strategy, YPrime

In today's industry, deep insights are required to develop patient-focused protocols, trial designs, enrollment, retention strategies and shared decision-making tools. This article poses the questions: How much do we really know about the burden of disease? How do patients experience their diagnostic and treatment journey? What factors influence their health behaviors and decision-making process? And where do we get that information?