Brochure | July 27, 2021

Launch Strategy & Planning

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When you develop a comprehensive plan with a well-defined brand, value, and channel strategy, you can secure market access and establish a path to optimal product launch. IQVIA™ Biotech can help you integrate recent market dynamics and longer-term trends into your launch strategy for a precise understanding of launch risks and expectations. For more information, download the available brochure.

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