By Darcy Grabenstein
CRO: It’s Not What You Think
For those of us in the pharmaceutical industry, CRO stands for clinical research organization. In digital marketing, CRO stands for conversion rate optimization, and it’s an important part of any online marketing strategy. With 43 percent of clinical trial seekers using the internet, it’s imperative that clinical trial sponsors have an online marketing strategy.1
So what is this CRO and what’s it got to do with clinical trial engagement and recruitment? Everything. You’ve undoubtedly made a significant investment in your clinical trial website. But are you getting the greatest ROI? Launching a website is just the first step; you must continually optimize the site experience for the best results.