Leveraging Target Product Profiles To Optimize Portfolio Potential

Target product profiles (TPPs) are strategic development process tools that can be used to help enhance the development and commercialization of novel biopharmaceutical products. Incorporating a well-developed TPP into the product development decision-making process can decrease risk, accelerate approval, and help ensure product-market fit. And yet, less than 20 percent of FDA-approved products were developed using a TPP.

In this guide, we discuss the critical role of TPPs in product development and offer tips and best practices for integrating these tools into and across programs to optimize portfolio potential.