Market Access Insight Commercial Considerations For Pharmaceutical Products

John D. McDermott, Jr., Vice President, Covance Market Access Services

Understanding the clinical and technical factors surrounding a product during development is critical for downstream success. But beyond the pillars of safety, efficacy and quality, drug developers must also consider how key stakeholders will react to a product after regulatory approval.

Today’s product pipelines increasingly face barriers within a complex economic landscape. From new financial drivers to varying reimbursement models to detailed regulations, the ever-changing environment can greatly affect a product’s markets potential.

Markets access aims to identify all-important commercial considerations-early in development-to build confidence that a viable market exists. By understanding the needs and incentives of key stakeholders in the context of the commercial environment market access can validate the opportunity for potential investors or licensees to maximize commercial success.