Medical Information Goes Digital

Demand for medical information (MI) is soaring, and the growing volume of requests is putting pressure on life sciences companies. It is no longer feasible to promptly respond to every request with a human service representative. Immediacy is what customers want.

Healthcare professionals (HCPs), patients and consumers have grown increasingly comfortable with digital interaction and are happily taking advantage of self-service channels that allow them to gather the information they need with little or no human contact. This is creating opportunities for life sciences companies to accommodate increased MI demands with the same or smaller teams — but only if they adopt agile digital solutions that are purpose-built for the life sciences industry to provide consistent, reliable information in an easy-to-use format.

To explore this topic, IQVIA’s Senior Vice President Ronan Brown and leading experts Richard Marcil from conversationHEALTH, Simon Johns from IQVIA Medical Information and an expert from a key sponsor company, recently hosted a panel discussion on employing automated virtual agents to enhance traditional humanonly approaches. These conversational AI agents use artificial intelligence and machine learning (AI/ML) to deliver the right answers to MI questions using language that makes the customer feel like they are chatting with a human.