Modeling Patient Insights To Make The Most Of Clinical Trials

Successful clinical trials hinge on patient trust, which can be fostered by alleviating emotional, physical, financial, and logistical burdens. IQVIA's Greg Lever, Director of the Applied Data Science Center, discusses patient-centricity and the benefits of flexible trial models driven by smart analytics. By scrutinizing every step of the patient journey and modeling process changes to remove burdens, trials can be optimized for simplicity and participant retention.

In the recording, Lever emphasizes that transparent trials build trust among stakeholders, which is crucial for a sustainable research pipeline. Leveraging his expertise in quantum physics and machine learning, he underscores how organizations can innovate and expedite the delivery of life-changing treatments to patients.