Article | July 7, 2025

Modern Post-Market Trials Will Be Driven By RWD – Is Your EDC Ready?

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Explore the transformative role of real-world data (RWD) and advanced Electronic Data Capture (EDC) systems in post-market research, marking a departure from traditional Phase IV trials. By harnessing RWD collected through digital health technologies—such as smartphones, wearables, and home diagnostic tools—researchers can gain deeper insights into product performance in everyday settings. Regulatory agencies are increasingly advocating for real-world evidence (RWE) to complement clinical trial data, particularly in the post-approval phase.

Modern EDC platforms, including TrialKit, are evolving to manage the complexities of multi-source data integration, enabling seamless collaboration between site-based and remote data. These next-generation systems incorporate features such as direct-to-patient engagement, AI-driven automation, and scalability, ensuring compliance with regulatory standards while enhancing data quality through automated ingestion and real-time validation. To effectively leverage RWD, organizations must adopt strategic best practices, including early planning for data source integration and prioritizing privacy compliance. As the industry shifts toward ambient and automated data collection, platforms like TrialKit are positioned at the forefront, facilitating the integration and analysis of diverse data streams, thereby setting the stage for a new era of post-market research.

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